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Surly

Custom Decal Series

Surly Bike Decals

Challenge

Create a series of aftermarket decals that honor Surly’s adventure-ready brand identity while giving riders distinctive customization options for their bikes.

Process

Developed illustrations combining vintage hand-lettered typography with outdoor iconography. Each design balances weathered aesthetics with modern die-cut precision.

Result

The decal series sold through Surly’s online store, offering riders authentic brand expression while extending the company’s visual language into custom accessories.